Marketing · Design, video and content
Loom
Async screen and camera video messaging, owned by Atlassian
At a glance
Loom is an async video messaging tool owned by Atlassian. You record your screen, camera or both, and share a link that anyone can watch instantly without an account.
- Category
- Design, video and content
- Best fit
- SME · Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- Yes
Who Loom is best for
Sales, customer success and internal teams that explain things often, such as demos, onboarding, feedback and updates. Pick it when you want quick shareable videos without scheduling a meeting.
Key features
- Screen and camera recording
- Instant share links with viewer analytics
- Comments and reactions on videos
- AI titles, summaries and chapters on Business + AI
Why it’s worth it
A two-minute video often replaces a meeting. Personal video walkthroughs stand out in a prospect’s inbox and explain complex ideas better than text.
Things to consider
- The free Starter plan limits video length and the number of videos per person.
- AI features such as summaries and chapters need the higher Business + AI plan.
- It is built for quick recordings, not polished marketing videos, so editing tools are basic.
For Australian businesses
Loom is owned by Atlassian, the Australian-founded software company, which completed its acquisition of Loom in late 2023.
Loom pricing
Cost (ex GST), verified by Adam
Free Starter plan. Business ≈A$26/user/mo (US$18), about ≈A$21 annual. Business + AI ≈A$34 (US$24), about ≈A$29 annual.
Source: loom.com/pricing via Layerpath (Sep 2026). Checked 1 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Loom
Other tools listed under Design, video and content. Tools from Adam’s stack are marked.
Design for everyone, with brand kits and AI
SMEMid-marketEnterpriseFigma
In Adam’s stackCollaborative design and prototyping
SMEMid-marketEnterpriseProfessional design, video and photo tools
Mid-marketEnterpriseCapCut
In Adam’s stackFast short-form video editing
SMEEdit video and audio by editing the transcript
SMEMid-marketRiverside
In Adam’s stackStudio-quality remote recording
SMEMid-marketVimeo
In Adam’s stackAd-free video hosting for your site
SMEMid-marketQuick social graphics and video from Adobe
SMEBrowser-based video editing with subtitles
SME
FAQ
Loom: common questions
What is Loom used for?
Loom is used to record quick screen and camera videos for demos, walkthroughs, feedback, onboarding and status updates, shared as a link instead of holding a meeting.
Do viewers need a Loom account?
No. Anyone with the link can watch in a browser, depending on the privacy settings you choose.
Is Loom good for sales prospecting?
Yes. Short personalised videos, such as a walkthrough of a prospect's website, stand out in the inbox, and viewer analytics show who watched.
Can’t find a tool that fits?
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