AI · AI content and creative
Midjourney
AI image generator known for high-quality, stylised visuals
At a glance
Midjourney is an independent research lab's AI image generator that creates images from text prompts and reference images. It runs through its web app and Discord, and also generates short videos from images, with usage measured in GPU time.
- Category
- AI content and creative
- Best fit
- SME
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Midjourney is best for
Creatives, marketers and agencies who want striking concept art, moodboards and campaign imagery. Choose it over built-in AI image tools when aesthetic quality and style control matter more than precise layouts or text in images.
Key features
- Text-to-image and image-to-image generation
- Style and character references for consistency
- Image-to-video generation
- Relax Mode for unlimited slower generations (Standard and up)
- Stealth Mode to keep images private (Pro and Mega)
- Web editor for upscaling, variations and edits
Why it’s worth it
For the price of a streaming subscription it produces images that often look like commissioned art, which makes it a fast way to explore visual ideas.
Things to consider
- There is no free trial, and plans renew automatically
- Images are public in the gallery unless you pay for Pro or Mega with Stealth Mode
- It can still struggle with accurate text and exact product details, so it is less suited to brand-precise assets
Midjourney pricing
Pricing as published by Midjourney
Basic US$10/month (US$8/month billed annually), Standard US$30/month (US$24), Pro US$60/month (US$48), Mega US$120/month (US$96). Extra fast GPU time US$4/hour.
Source: docs.midjourney.com/hc/en-us/articles/27870484040333-Comparing-Midjourney-Plans. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Midjourney
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FAQ
Midjourney: common questions
How much does Midjourney cost?
Plans run from Basic at US$10 a month to Mega at US$120 a month, with 20% off for annual billing. Standard, at US$30 a month, adds unlimited relaxed image generation.
Does Midjourney have a free trial?
No. Midjourney does not currently offer a free trial, so you need a paid plan to generate images.
Are Midjourney images private?
Not by default. Images appear in the public gallery unless you are on the Pro or Mega plan and use Stealth Mode.
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