Sales · Buying signals and intent
RB2B
Identifies the individual people visiting your website, for US traffic
At a glance
RB2B is a website visitor identification tool that names the people behind anonymous site visits, not just their companies. You add a pixel script to your site header, and RB2B matches visitors against its US identity data, then sends names, LinkedIn profiles and (on paid tiers) business emails to Slack, Teams or your CRM. Company-level identification outside the US is handled through a partnership with Demandbase.
- Category
- Buying signals and intent
- Best fit
- SME · Mid-market
- Pricing
- See pricing below
- In Adam’s stack
- No
Who RB2B is best for
US-focused B2B companies with meaningful American website traffic that want reps alerted to named visitors in Slack. Pick it over company-level tools like Leadfeeder when you sell into the US and want a person to contact, not just an account name.
Key features
- Person-level visitor identification for US traffic
- Global company-level identification via Demandbase reverse-IP
- Real-time visitor alerts in Slack or Microsoft Teams
- LinkedIn profile URLs and business emails for identified visitors
- Integrations with HubSpot, Salesforce, Clay, Zapier, Instantly and HeyReach
- Agency sub-accounts for managing multiple client sites
Why it’s worth it
It turns a share of anonymous US traffic into named prospects reps can act on the same day, with setup that takes minutes rather than a project.
Things to consider
- Person-level identification only works on US visitors, so Australian and other non-US traffic only resolves to company level
- RB2B states match rates of roughly 15 to 20 percent on standard plans and 35 to 45 percent on Pro+, so most visitors stay anonymous
- Using visitor identification on non-US traffic requires a consent tool, and privacy obligations under Australian law should be checked before deploying
For Australian businesses
Person-level identification is US-only: RB2B says it uses a US database and resolves only US traffic. Visitors from Australia are identified at company level only, and RB2B says a consent tool is required for company-level use outside the US.
RB2B pricing
Pricing as published by RB2B
Free plan with 150 company-level resolutions a month. Starter US$79/month (300 resolutions). Pro from US$149/month (600 to 2,500 resolutions, business emails, all integrations). Pro+ from US$199/month with premium person-level matching and higher volumes. Overage 25 to 45 US cents per resolution. Extra domains US$99/month. 7-day Pro trial.
Source: rb2b.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to RB2B
Other tools listed under Buying signals and intent. Tools from Adam’s stack are marked.
Company-level website visitor identification and B2B data, strong in Europe and beyond
SMEMid-marketEnterpriseLinkedIn ad engagement tracking by company
SMEMid-marketSocial selling signals from LinkedIn engagement
SMEMid-marketWeb scraping platform for custom signals and data
SMEMid-marketEnterpriseSignal aggregation across community, web and product
Mid-marketEnterprise
FAQ
RB2B: common questions
Does RB2B work for Australian website visitors?
Only partly. RB2B identifies individual people only for US traffic; Australian visitors are resolved at company level, so it is mainly useful if a good share of your traffic comes from the US.
How much does RB2B cost?
There is a free plan with 150 company-level resolutions a month. Paid plans start at US$79/month for Starter, with Pro from US$149/month and Pro+ from US$199/month depending on resolution volume.
RB2B vs Leadfeeder: which should I choose?
RB2B names individual US visitors and pushes them to Slack, while Leadfeeder identifies companies globally with stronger European data. If your buyers are mostly outside the US, Leadfeeder's company-level approach usually covers more of your traffic.
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