Marketing · Websites and landing pages
Wix
Drag-and-drop website builder with a large app market
At a glance
Wix is a hosted website builder that lets you design pages with freeform drag-and-drop editing, AI site generation and hundreds of templates. Hosting, security and domains are included, and the Wix App Market adds functions such as bookings, online stores, events and restaurant ordering.
- Category
- Websites and landing pages
- Best fit
- SME
- Pricing
- Visit vendor site for pricing
- In Adam’s stack
- No
Who Wix is best for
Small businesses and sole traders who want to build and update their own site with maximum design freedom and lots of add-on apps. Pick it over Squarespace if you want more apps and freeform layout control.
Key features
- Freeform drag-and-drop editor and templates
- AI website generation
- Wix App Market for bookings, stores and events
- Built-in e-commerce on business plans
- Hosting, SSL and domain management included
Why it’s worth it
It lets non-technical owners build almost any kind of small business site themselves, with an app for most common needs.
Things to consider
- Freeform layouts can make mobile versions harder to keep tidy
- Switching templates or moving off Wix later is difficult
- Costs rise as you add premium apps on top of the plan
Wix pricing
Visit vendor site for pricing.
Wix doesn’t publish full pricing we could verify. Go to the Wix website.
Alternatives to Wix
Other tools listed under Websites and landing pages. Tools from Adam’s stack are marked.
Design-led websites without code
SMEMid-marketEnterpriseThe most widely used website platform
SMEMid-marketEnterpriseFast, design-first marketing sites
SMEMid-marketThe leading e-commerce platform
SMEMid-marketEnterpriseAll-in-one sites for small businesses
SMELanding pages built for conversion
SMEMid-marketLanding pages for paid ad teams
Mid-marketEnterpriseNetlify
In Adam’s stackFast hosting for sites, docs and shareables
SMEMid-marketEnterpriseAI website personalisation and one-to-one account pages
Mid-marketEnterprise
FAQ
Wix: common questions
Is Wix good for small businesses?
Yes, for businesses that want a do-it-yourself site with built-in bookings, stores or events. Its App Market covers most small business needs.
Wix vs Squarespace?
Wix gives more freeform control and more apps. Squarespace has more consistent, polished templates and a more structured editor.
How much does Wix cost?
Wix offers premium plans called Light, Core, Business and Business Elite, billed in advance. Prices vary by location, so check wix.com/plans for current local pricing.
Can’t find a tool that fits?
When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.