AI · AI agents and automation
Relevance AI
Australian platform for building and running teams of AI agents
At a glance
Relevance AI is a low-code platform for building specialist AI agents and multi-agent workforces for sales, customer success, marketing and operations. Teams combine agents, tools and triggers that connect to systems like HubSpot, Salesforce, Gmail, Slack and Gong, then monitor what the agents do. Its Invent product helps identify which tasks to automate and turns them into agent systems.
- Category
- AI agents and automation
- Best fit
- SME · Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Relevance AI is best for
Mid-sized and enterprise go-to-market teams that want several coordinated agents, for example researching leads, qualifying inbound and drafting outreach, with governance controls. Pick it over simpler agent tools when you need multi-agent workflows, evaluations and enterprise security.
Key features
- Multi-agent workforces that hand tasks between specialist agents
- 1,000+ integrations including HubSpot, Salesforce, Slack, Gmail and Gong
- Calling and meeting agents
- Human-in-the-loop approvals and version control
- Agent tracing, evaluations, A/B testing and cost visibility
- SSO, role-based access, audit logs, PII masking and data residency options
Why it’s worth it
It gives sales and operations teams a structured way to put several agents into real production work with the monitoring and controls larger organisations require.
Things to consider
- The pricing page now lists only an Enterprise tier through sales, so it is less accessible for very small businesses wanting a self-serve plan
- Designing reliable multi-agent workflows takes time and testing even without code
- Specific data residency regions are not listed publicly, so confirm hosting location with the vendor
For Australian businesses
Australian-founded: started in Sydney in 2020 by Daniel Vassilev, Jacky Koh and Daniel Palmer, and operates as OnSearch Pty Ltd. Raised A$37 million in a Series B led by Bessemer Venture Partners in 2025. Customers include Canva and Employment Hero.
Relevance AI pricing
Pricing as published by Relevance AI
Enterprise plan only on the published pricing page, priced by quote through sales. Includes unlimited agents, users and workforces, custom credits, SSO and a dedicated account manager.
Source: relevanceai.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Relevance AI
Other tools listed under AI agents and automation. Tools from Adam’s stack are marked.
OpenClaw
In Adam’s stackOpen-source, always-on agent you host yourself
SMEMid-marketClaude working through tasks across your files and apps
SMEMid-marketEnterpriseAgentic coding from Anthropic
SMEMid-marketEnterpriseAI agents connected to Zapier’s app library
SMEMid-marketOpen-source automation you can self-host
SMEMid-marketEnterpriseAI assistants for email, meetings and admin
SMEBuild agents for Microsoft 365
Mid-marketEnterpriseAI agents inside Salesforce
Enterprise
FAQ
Relevance AI: common questions
Is Relevance AI an Australian company?
Yes. Relevance AI was founded in Sydney in 2020 and is one of the better-funded Australian AI startups, with backers including Bessemer Venture Partners, Insight Partners and King River Capital.
How much does Relevance AI cost?
Its pricing page currently lists an Enterprise plan with pricing by quote, so you need to talk to sales. Costs depend on usage credits and the scope of agents you run.
What is Relevance AI used for?
It is mainly used to build AI agents for go-to-market work, such as researching and qualifying leads, drafting personalised outreach, handling inbound enquiries and supporting customer success. Agents can be chained together into a workforce that runs a whole process.
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