AI · AI search visibility
Semrush AI Visibility Toolkit
Semrush toolkit for tracking brand visibility in AI-generated answers
At a glance
The Semrush AI Visibility Toolkit is an add-on within the Semrush platform that measures how your brand shows up in AI-generated answers such as ChatGPT and Google AI Mode. It gives you an AI Visibility Score, compares your positioning and citations against competitors, and tracks specific prompts daily. It also brings keyword-style research to AI prompts, with topic volume, difficulty and intent.
- Category
- AI search visibility
- Best fit
- SME · Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Semrush AI Visibility Toolkit is best for
Marketing teams and SEO agencies already using Semrush who want AI search reporting alongside their existing keyword, rank and site audit data. Pick it over a standalone tracker if you value one login and combined SEO and AI reporting.
Key features
- AI Visibility Score benchmarking your brand's presence in AI search
- Competitor research showing where rivals are cited and how AI positions them
- Prompt research with topic volume, difficulty and intent
- Brand performance analysis covering share of voice, sentiment and narratives
- Daily prompt tracking
- AI search site audit for crawlability issues affecting AI bots
Why it’s worth it
It adds AI search data to a platform many teams already use for SEO, so AI visibility can be reported next to organic rankings without onboarding another vendor.
Things to consider
- The base toolkit only includes 25 tracked prompts and one Brand Performance domain, and extra prompts and domains cost more each month.
- There is no free trial for the toolkit, and a paid Semrush subscription is required.
- Semrush is a large, feature-dense platform, so there is a learning curve if you are new to it.
Semrush AI Visibility Toolkit pricing
Pricing as published by Semrush AI Visibility Toolkit
AI Visibility Toolkit US$99/month (1 folder, 1 Brand Performance domain, 25 tracked prompts), no free trial. Extra domains US$99 each, 50 extra prompts US$60/month. Semrush One bundles combining SEO and AI search toolkits: Starter US$199/month, Pro+ US$299/month, Advanced US$549/month, up to 17% less billed annually.
Source: semrush.com/kb/1493-ai-visibility-toolkit. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Semrush AI Visibility Toolkit
Other tools listed under AI search visibility. Tools from Adam’s stack are marked.
Psyke
AustralianAI platform producing LLM and AI search-optimised content
SMEMid-marketAI visibility analytics for larger brands
Mid-marketEnterpriseTracks brand mentions and citations across AI engines
SMEMid-marketSearchable
In Adam’s stackAI visibility tracking, audits and content tools
SMEMid-marketAffordable AI search monitoring
SMEBrand mentions in AI answers, inside Ahrefs
SMEMid-marketEnterpriseAI search presence monitoring for brands
Mid-marketEnterpriseFreeSOV
In Adam’s stackFree share-of-voice tracker with your own API keys
SME
FAQ
Semrush AI Visibility Toolkit: common questions
How much does Semrush AI Visibility cost?
The AI Visibility Toolkit is US$99 a month with 25 tracked prompts. Semrush One bundles that combine SEO and AI visibility start at US$199 a month, with discounts for annual billing.
Do I need a Semrush subscription to use AI Visibility?
Semrush says a paid subscription is required to access the toolkit, and it can be added to an existing annual subscription with prorated billing. Check current terms if you only want the AI tracking.
Semrush AI Visibility vs Ahrefs Brand Radar?
Both add AI search tracking to a major SEO suite. Semrush leans on prompt research and brand sentiment, while Ahrefs Brand Radar offers a large prebuilt AI visibility index plus YouTube, TikTok and Reddit tracking. The better choice is usually whichever SEO suite your team already uses.
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