Marketing · Social media management
Loomly
Social media content calendar with built-in approval workflows
At a glance
Loomly is a social media planning tool built around a shared content calendar where posts are drafted, reviewed and approved before they are scheduled. It includes an AI assistant, approval workflows and roles, analytics and link shortening. Loomly is owned by Bending Spoons, the Milan-based company that also owns several other software brands.
- Category
- Social media management
- Best fit
- SME
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Loomly is best for
Teams and agencies where several people, or clients, need to review and sign off social posts before they go live. Choose it over a basic scheduler when approvals and a clear calendar are the main need.
Key features
- Shared content calendars (unlimited on all plans)
- Approval workflows with roles, custom on Beyond
- AI assistant for drafting posts
- Scheduling and publishing across major networks
- Analytics and link shorteners
- Custom branding and hashtag manager (Beyond)
Why it’s worth it
It keeps everyone working from one calendar and makes sign-off explicit, which cuts the back-and-forth over email and chat about what is going out and when.
Things to consider
- Large price jump from Starter to Beyond, which is the only step above 12 accounts and 3 users
- No social listening, and its inbox and reporting are lighter than Sprout Social or Agorapulse
- Ownership changed to Bending Spoons, so watch for changes to plans and pricing
Loomly pricing
Pricing as published by Loomly
Starter US$49/month billed yearly (US$65 monthly): 12 social accounts, 3 users. Beyond US$249/month billed yearly (US$332 monthly): 60 accounts, unlimited users. Enterprise (61+ accounts) by quote.
Source: loomly.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Loomly
Other tools listed under Social media management. Tools from Adam’s stack are marked.
Sprout Social
In Adam’s stackPublishing, inbox, listening and reporting
Mid-marketEnterpriseThe original social media dashboard
SMEMid-marketEnterpriseSimple, affordable scheduling
SMEVisual planning for Instagram and TikTok
SMEMid-marketInbox, publishing and ROI reporting
SMEMid-marketScheduling and analytics with a strong free plan
SMEMeta Business Suite
In Adam’s stackFree tool for Facebook and Instagram
SMEMid-marketEnterprise social marketing and care
EnterpriseEnterprise social listening and consumer research
Enterprise
FAQ
Loomly: common questions
What is Loomly used for?
Loomly is used to plan social media content on a shared calendar, route posts through approval, and schedule them once approved. It suits teams and agencies that need client or manager sign-off.
How much does Loomly cost?
Starter is about US$49 a month billed yearly for 12 social accounts and three users, and Beyond is about US$249 a month for 60 accounts and unlimited users. Enterprise is quoted.
Loomly vs Later?
Loomly focuses on collaboration and approvals across networks. Later focuses on visual planning for Instagram and TikTok, with link in bio and UGC tools.
Can’t find a tool that fits?
When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.