Services · Fractional Leadership
Senior sales and marketing leadership, a few days a month.
A full-time Head of Sales or Head of Marketing costs A$250,000 or more in year one. Most growing businesses don’t need 40 hours a week of it yet. They need someone senior to set the direction, build the engine and hold the team to the numbers. That’s fractional leadership.
A$250 an hour · from 10 hours a month · See pricing →
At a glance
Promptwise Advisory’s Fractional Leadership gives growing businesses a senior Head of Sales, Head of Marketing or hybrid sales and marketing lead for a set number of hours a month, at A$250 an hour ex GST from 10 hours a month, instead of a full-time hire costing A$250,000 or more in year one.
- Options
- Sales, Marketing or Hybrid
- Price
- A$250 an hour, ex GST, from 10 hours a month
- Example
- 20 hours a month is A$5,000
- Reviewed
- Every 90 days
Choose your focus
01 · Sales
Fractional Head of Sales
Best for businesses without clear sales leadership or direction: the founder is still the main seller, the pipeline lives in someone’s head, or the first sales hires aren’t landing.
- Sales strategy, targets and the numbers behind them, worked back from revenue
- A repeatable process: qualification, discovery, proposals and follow-up
- CRM set-up or clean-up, pipeline stages and an honest forecast
- Recruiting reps to the bar, onboarding them properly and coaching them every week
- A weekly rhythm: team kick-offs and wrap-ups, an exec sales meeting and a customer success meeting
- Weekly pipeline reviews and deal coaching on live opportunities
- Partner and referral channels when you’re ready for them
02 · Marketing
Fractional Head of Marketing
Best for businesses without a clear marketing direction: spend that can’t be tied to pipeline, a brand nobody can describe in one line, or leads that sales says are rubbish.
I’ve run the marketing for my own businesses for more than 15 years. I haven’t managed a marketing department the way I’ve led sales teams, so I lead the strategy, the funnel and the numbers hands-on, and bring in specialists from my network for paid media, design, content and GEO, managed as one team.
- Positioning, ideal customer profile and messaging that sales can actually use
- A funnel with no gaps, from AI search and awareness to repeat purchase
- Channel plan and budget, measured on pipeline and revenue, not clicks
- Briefing and managing agencies, freelancers and specialists
- Email nurture and lifecycle automation
- Getting recommended by ChatGPT, Claude and Perplexity, not just Google
03 · Hybrid
Sales and marketing, one lead
Best for early-stage and funded businesses where sales and marketing are both thin, or where the two teams don’t talk. One person owns the whole engine, so nothing falls between them.
- One strategy and one funnel across sales and marketing (“smarketing”)
- One shared definition of a good lead and who owns it at each stage
- One dashboard: pipeline and revenue, reported weekly
- The right mix of hours between sales and marketing, adjusted month to month
- Hand-offs designed on purpose: marketing to sales, sales to customer success
- Usually the best value when you can only afford one senior hire
Sales leadership
I don’t just set the strategy. I lead the team that runs it.
I’ve led SDRs, BDRs, account executives and customer success reps, built an AI start-up’s sales function from the ground up as its first dedicated sales hire, and coached a CEO on how to sell. As your fractional Head of Sales, this is how I build and lead your team.
Hire to the bar
We define the bar from your best people, then recruit to it: values first, a role-played sales call and proper reference checks, scored the same way for every candidate.
Onboard properly
A 30-60-90 day plan, shadowing and certification before live calls, and one playbook that holds every recorded call, deck, tool and CRM definition.
Run the rhythm
Monday kick-offs, Friday wrap-ups, a weekly exec sales meeting and a weekly customer success meeting, run off a simple scorecard and a clean CRM.
Coach until it sticks
Weekly coaching for new reps from real call recordings, then monthly once they’re performing, and quarterly for the most experienced.
It’s all in Leading the team, part four of my Sales Philosophy, with the EOS ideas I borrow from.
How I think about it
The same thesis runs through every engagement, whichever focus you choose: sales and marketing run as one engine, with one funnel and no gaps, from the first time a buyer hears of you to the day they refer you on. It comes straight from my Sales Philosophy.
Marketing funnel
Get found, then stay front of mind
Pre-awareness · Awareness · Interest
- GEO and AI search, so buyers find you in ChatGPT and Google’s AI answers
- ICP, personas and messaging that sales actually uses
- Content on LinkedIn, YouTube and podcasts, plus a newsletter you own
- Social media, PR, creators and events
- Email nurture triggered by what each lead actually does
- Paid ads, once you know who you’re paying to reach
In D2C and ecommerce: Paid social, creators and UGC, search, and marketplace listings that make people stop scrolling.
Hands over: a qualified lead, defined by sales and marketing together
Sales funnel
Turn interest into paying customers
Consideration · Purchase
- Discovery run like a diagnosis, and qualifying hard
- Case studies, testimonials and social proof for each persona
- Short video walkthroughs and booking that takes seconds
- Clear pricing, a comparison matrix and offers that create urgency
- Proposals people can sign and pay for on the spot
- Always a next step, always a follow-up
In D2C and ecommerce: The website is the salesperson: product pages, reviews, bundles and offers, a fast checkout and abandoned-cart flows.
Hands over: a paying customer, fully briefed
Post-sale funnel
Keep, grow and turn customers into advocates
Onboarding · Retention · Advocacy
- Onboarding and project management, so delivery starts strong
- Customer success and operations that run without heroics
- Lifecycle email, new features, services and offers
- Upsell triggers kept in the CRM
- Referrals, asked for once you’ve earned the right
- Reviews and case studies that become evangelism
In D2C and ecommerce: Post-purchase emails and SMS, subscriptions, loyalty and referral rewards, and reviews that sell the next order.
Feeds back: reviews, referrals and case studies go straight back into marketing
Same funnel, different motions. Every stage looks different depending on how you sell:
B2B
Longer cycles and buying committees. Marketing earns the meeting, sales runs discovery and proposals, and customer success drives renewals.
D2C and ecommerce
No salesperson in the room. Your website, offers and checkout do the selling, and email, SMS and loyalty bring people back.
Partner-led
Partners sell for you, one to many. The funnel runs through enablement, co-marketing and referral deals.
Enterprise
Many stakeholders and long timelines: account-based marketing, deals with several contacts at once, and formal procurement.
Underneath all three: one stack with no gaps. One CRM as the source of truth, data synced between your tools, and UTM tags on every link, so you can see which content and channels actually produce revenue.
The principles behind it
Numbers first
Every revenue goal breaks down into a chain you can measure: messages to meetings, meetings to proposals, proposals to deals. Know the numbers and you know where it’s leaking.
Know your buyer
A CTO, a CFO and a founder want different things from the same conversation. Who you’re talking to shapes your prospecting, your messaging and your pitch.
Qualify hard, disqualify quickly
The wrong client can cost more than the deal is worth. Spend your time on buyers who fit, and let the rest go early.
Discovery is a diagnosis
Diagnose first, prescribe second. Most deals are won or lost in discovery, long before anyone sees a proposal.
Always a next step
Never end a call without the next step in the diary, and never let a good lead go cold for want of a follow-up.
One process, run consistently
Learn many methods, but run one process: the same questions, stages and follow-up rhythm, improved a little each month. Fix the process before you hire into it.
We draw the map. AI takes the wheel.
AI won’t sell for you, but it gives back the hours lost to research, admin and first drafts. Get the strategy right, then let AI take the busywork.
Earn the referral
Your happiest clients know people just like them, and a referred lead arrives already trusting you. Do great work, then ask.
The full thinking is in The Promptwise Approach and my Sales Philosophy, all 26 principles.
Where AI fits
I’m not here to sell you an AI project. I use AI every day across sales and marketing, and I’ll show your team how to do the same.
- How I use it: research and call prep, first drafts of pitches and emails, call notes into the CRM, and weekly pipeline reviews
- How your team learns it: reusable prompts and skills built around your real work, with guardrails on anything a buyer sees
- When you need more: I bring in the right AI specialists from my network, or scope a custom build with our trusted build partners
What a typical month looks like
An example at 20 hours a month, plus quick answers and briefing specialists whenever you need them. The mix changes with your focus and stage.
A joint revenue meeting, with sales and marketing together on one funnel, plus a one-to-one with whoever owns the numbers day to day
Team coaching or deal reviews on live opportunities
Fix the next weakest area of your Engine Review, plus one AI improvement, and report on the numbers
Re-score the Engine Review and update your AI roadmap
Graduation
I’m built to make myself unnecessary.
The aim is for clients to step down from monthly to quarterly as the engine matures.
- Most areas of your Engine Review score 4 or more
- Someone in-house runs the weekly revenue meeting
- AI handles the repetitive work
After that, a health check, a quarterly or annual re-score billed by the hour, keeps it on track.
What happens next
- 01
Free 30-minute chat
We talk through where revenue comes from today and where it’s getting stuck.
- 02
The Engine Review
Usually a Session: your seven areas scored, and the lowest turned into a 90-day plan.
- 03
Pick your hours
From 10 hours a month, billed monthly at A$250 an hour. Sales, marketing or hybrid.
- 04
Re-score every 90 days
We re-score the Engine Review, update the AI roadmap and adjust the hours up or down.
Free · 3 minutes
See where your funnel is leaking before we talk
Take the sales or marketing check: a score for every part of your funnel, your three biggest gaps and the right next step.
FAQ
Frequently asked questions
What is a fractional Head of Sales?
A fractional Head of Sales is a senior sales leader who works part-time across a small number of businesses, owning strategy, process, forecasting and team coaching for a set number of hours a month.
How much does a fractional Head of Marketing cost in Sydney?
With Promptwise Advisory, fractional leadership is A$250 an hour, ex GST, from 10 hours a month. 20 hours a month costs A$5,000, compared with A$250,000 or more in year one for a full-time hire.
Is a fractional Head of Marketing the same as a fractional CMO?
They do a similar job: owning marketing strategy, the funnel and the numbers part-time. Adam uses the title Head of Marketing because he leads marketing hands-on and brings in specialists from his network for execution, rather than running a large marketing department. He has run the marketing for his own businesses for more than 15 years.
What is a hybrid fractional lead?
One senior lead who owns both sales and marketing, so the two run as one engine with one funnel, one definition of a good lead and one dashboard. It suits early-stage teams that can only afford one senior hire.
How does AI fit into fractional leadership?
Adam uses AI every day across sales and marketing and shows your team how to do the same. For deeper AI work he brings in specialists from his network or scopes a custom build.
Has Adam Agresta led sales teams?
Yes. Adam has led SDRs, BDRs, account executives and customer success reps, built an AI start-up’s sales function from the ground up as its first dedicated sales hire, and coached a CEO on how to sell. As a fractional Head of Sales he recruits to an EOS-style bar, onboards reps with a 30-60-90 day plan and playbook, runs a weekly sales rhythm off a simple scorecard, and coaches reps weekly at first.
Want a senior lead without the full-time hire?
Start with a free 30-minute chat, over coffee in Sydney or on Google Meet.