Marketing · Email marketing and automation

Salesforce Marketing Cloud

Salesforce's family of enterprise marketing, personalisation and journey products

Best fit: Enterprise
Visit Salesforce Marketing Cloud

Pricing · Alternatives · All tools

At a glance

Salesforce Marketing Cloud is a family of marketing products that includes Marketing Cloud Engagement for B2C email and mobile journeys, Account Engagement (formerly Pardot) for B2B, and the newer Marketing Cloud Next editions built on Salesforce's Data Cloud. It uses CRM and customer data to build segments, run multi-channel journeys across email, SMS and WhatsApp, and personalise web and app experiences.

Category
Email marketing and automation
Best fit
Enterprise
Pricing
See pricing below
In Adam’s stack
No

Who Salesforce Marketing Cloud is best for

Larger organisations already on Salesforce CRM that want marketing, sales and service data in one ecosystem. Choose it when you need enterprise-scale journeys, personalisation and analytics rather than a simple email tool.

Key features

  • Multi-channel journey orchestration across email, SMS and WhatsApp
  • AI-assisted campaign creation in Marketing Cloud Next
  • Forms and landing pages tied to Salesforce CRM data
  • Account Engagement for B2B lead nurturing and scoring
  • Add-ons for personalisation, marketing intelligence and loyalty

Why it’s worth it

For Salesforce customers it connects marketing directly to the same customer records used by sales and service, which makes personalisation and reporting on revenue far easier at scale.

Things to consider

  • The product line is complex, with several editions and add-ons, so working out what you need often requires a Salesforce rep or partner
  • Costs start in the thousands of dollars per month per org and rise quickly with add-ons and support plans (Premier support is 30% of net licence fees)
  • Implementation typically needs a certified partner or in-house Salesforce admin

For Australian businesses

Salesforce publishes Marketing Cloud prices in AUD. Marketing Cloud has been available on Salesforce's Hyperforce infrastructure in Australia since 11 December 2023, giving a local data residency option.

Salesforce Marketing Cloud pricing

Pricing as published by Salesforce Marketing Cloud

Prices per org per month, billed annually: Marketing Cloud Next Growth Edition AU$2,100 (US$1,500), Advanced Edition AU$4,550 (US$3,250). Add-ons include Account Engagement+ AU$1,750, Engagement+ AU$2,800, Salesforce Personalization AU$11,200 and Marketing Intelligence AU$14,000. Salesforce Starter from AU$35/user/month. Exact pricing via a Salesforce rep.

Source: salesforce.com/marketing/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.

Alternatives to Salesforce Marketing Cloud

Other tools listed under Email marketing and automation. Tools from Adam’s stack are marked.

  • ActiveCampaign

    Email marketing and automation with a built-in sales CRM

    SMEMid-market

  • HubSpot

    In Adam’s stack

    All-in-one CRM with free tier; easiest to start on and grow with

    SMEMid-marketEnterprise

  • Mailchimp

    The familiar starting point for small businesses

    SME

  • Klaviyo

    The go-to for e-commerce and D2C brands

    SMEMid-market

  • Campaign Monitor

    Australian

    Clean, design-led email marketing

    SMEMid-market

  • Brevo

    Email, SMS and WhatsApp at a low price

    SMEMid-market

  • Kit

    Email for creators and newsletters (formerly ConvertKit)

    SME

  • Omnisend

    E-commerce email and SMS

    SME

  • Adobe Marketo Engage

    Enterprise B2B marketing automation

    Enterprise

FAQ

Salesforce Marketing Cloud: common questions

How much does Salesforce Marketing Cloud cost in Australia?

Salesforce lists Marketing Cloud Next Growth Edition at AU$2,100 per org per month and Advanced Edition at AU$4,550, billed annually. Add-ons such as personalisation and intelligence cost extra, and final pricing is set with a Salesforce rep.

What is the difference between Marketing Cloud Engagement and Account Engagement?

Marketing Cloud Engagement is built for high-volume B2C email, mobile and journey marketing. Account Engagement, formerly Pardot, is built for B2B lead nurturing, scoring and handing qualified leads to sales.

Do I need Salesforce CRM to use Marketing Cloud?

Marketing Cloud works best alongside Salesforce CRM, and the newer Marketing Cloud Next editions are built on the Salesforce platform. If you are not on Salesforce, a standalone marketing automation tool is often simpler and cheaper.

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