Marketing · Social media management

YouTube

Google's video platform for long-form videos, Shorts and search-driven discovery

In Adam’s stack: core toolBest fit: SME · Mid-market · Enterprise
Visit YouTube

Pricing · Alternatives · All tools

At a glance

YouTube is the world’s largest video platform and one of the most-used search engines. Videos there are also frequently cited by AI assistants when they answer questions.

Category
Social media management
Best fit
SME · Mid-market · Enterprise
Pricing
See pricing below
In Adam’s stack
Yes

Who YouTube is best for

Businesses that can explain, teach or demonstrate something on camera, such as consultants, trades, SaaS and education providers. Pick it over social-first platforms when you want videos that keep being found through search for years.

Key features

  • Long-form videos and Shorts
  • Search and recommendation traffic
  • Playlists and channel pages
  • Free analytics

Why it’s worth it

Useful videos keep earning views for years after you post them. Because AI engines cite YouTube heavily, a good channel also helps you show up in AI answers.

Things to consider

  • Growth is slow: most channels need months of consistent uploads before search and recommendations pick them up.
  • Good video takes real production time for scripting, recording, editing and thumbnails.
  • Ads from other brands, including competitors, can appear on and after your videos, so it is not ideal as an embedded player on sales pages.

For Australian businesses

Since 10 December 2025, YouTube is one of the platforms required under Australia's social media minimum age rules to take reasonable steps to stop under-16s in Australia holding accounts, which matters if your audience includes teenagers. YouTube Kids is excluded.

YouTube pricing

Cost (ex GST), verified by Adam

Free to publish.

Checked 1 October 2026. Prices change often, so confirm on the vendor’s site before you buy.

Alternatives to YouTube

Other tools listed under Social media management. Tools from Adam’s stack are marked.

  • Sprout Social

    In Adam’s stack

    Publishing, inbox, listening and reporting

    Mid-marketEnterprise

  • Hootsuite

    The original social media dashboard

    SMEMid-marketEnterprise

  • Buffer

    Simple, affordable scheduling

    SME

  • Later

    Visual planning for Instagram and TikTok

    SMEMid-market

  • Agorapulse

    Inbox, publishing and ROI reporting

    SMEMid-market

  • Metricool

    Scheduling and analytics with a strong free plan

    SME

  • Loomly

    Content calendar with approvals

    SME

  • Meta Business Suite

    In Adam’s stack

    Free tool for Facebook and Instagram

    SMEMid-market

  • Emplifi

    Enterprise social marketing and care

    Enterprise

FAQ

YouTube: common questions

Is YouTube worth it for a B2B business?

Yes, if you can produce useful explainer, how-to or case study videos. They rank in Google and YouTube search, get cited by AI assistants and keep working long after they are published.

How long should business videos on YouTube be?

There is no fixed rule. Long-form videos suit detailed explanations and search, while Shorts help with reach. Many businesses publish a full video and cut Shorts from it.

YouTube vs Vimeo for business video?

Use YouTube for discovery and audience growth, since it brings search and recommendation traffic. Use Vimeo for ad-free embeds on your own website where you want full control of the viewing experience.

Can’t find a tool that fits?

When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.

Explore custom builds