Sales · Outbound and sales engagement

Woodpecker

Cold email and LinkedIn outreach platform with built-in deliverability tools

Best fit: SME

At a glance

Woodpecker is a cold outreach platform from Woodpecker.co, a company based in Wrocław, Poland. You connect your sending inboxes, build condition-based sequences that branch on opens, clicks or replies, and Woodpecker handles sending, follow-ups, warm-up and inbox rotation. LinkedIn steps, extra mailboxes and domains are available as paid add-ons.

Category
Outbound and sales engagement
Best fit
SME
Pricing
See pricing below
In Adam’s stack
No

Who Woodpecker is best for

Small sales teams, founders and lead generation agencies that want straightforward cold email without the complexity of a full sales engagement suite. A good pick when deliverability safeguards and an agency panel matter more than a built-in contact database.

Key features

  • Condition-based email sequences with A/B testing of up to five versions
  • Free warm-up, inbox rotation and adaptive sending limits
  • Unlimited email verification, including catch-all addresses
  • Domain audit that checks SPF and DKIM records
  • Centralised inbox with AI detection of interest level in replies
  • Integrations with HubSpot, Pipedrive, Clay, Calendly, Zapier and Google Sheets

Why it’s worth it

Pricing is based on how many prospects you contact rather than seats, with unlimited team members and email accounts included, so small teams can scale sending without paying per user.

Things to consider

  • Much of the functionality, including LinkedIn outreach, API and webhook access, and extra warm-ups, is sold as separate add-ons, so the real monthly cost depends on your configuration.
  • Lead sourcing is limited to a small allocation of Lead Finder credits, so most teams will still need a separate data provider.
  • When you hit your contacted-prospect limit, new prospects stop being contacted until you upgrade or the limit renews.

For Australian businesses

Woodpecker's pricing page lets you select AUD as the billing currency.

Woodpecker pricing

Pricing as published by Woodpecker

Usage-based pricing builder rather than fixed tiers: from US$7 per 100 contacted prospects per month, with tiers from 500 prospects up to unlimited. Includes unlimited team members, unlimited email accounts and email verification. Add-ons include LinkedIn outreach (US$29/month per account), extra Google or Microsoft mailboxes (US$6/month each) and API/integrations (US$20/month). Annual billing saves up to 33%. Free trial of 14 days or 100 cold emails, no credit card. Prices exclude VAT.

Source: woodpecker.co/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.

Alternatives to Woodpecker

Other tools listed under Outbound and sales engagement. Tools from Adam’s stack are marked.

  • Instantly

    In Adam’s stack

    Cold email at volume with mailbox warm-up

    SMEMid-market
  • Enterprise sales engagement and forecasting

    Mid-marketEnterprise
  • Cadences, coaching and deal management for larger teams

    Mid-marketEnterprise
  • Apollo.io

    In Adam’s stack

    Contact database, enrichment and sequencing in one

    SMEMid-market
  • Personalised cold email and LinkedIn outreach

    SME
  • Cold email with unlimited mailboxes and warm-up

    SMEMid-market
  • Multichannel sequences with AI assistance

    SMEMid-market
  • HubSpot

    In Adam’s stack

    All-in-one CRM with free tier; easiest to start on and grow with

    SMEMid-marketEnterprise
  • Gmail-based sequences and scheduling

    SMEMid-market

FAQ

Woodpecker: common questions

Is Woodpecker good for small businesses?

Yes. It is aimed at small teams and agencies, includes unlimited team members, and is priced by the number of prospects you contact, so a small business can start with a low volume and grow.

Does Woodpecker include LinkedIn outreach?

Yes, but as a paid add-on charged per connected LinkedIn account. The core plan covers cold email, with manual tasks such as calls and LinkedIn steps able to be added to sequences.

Woodpecker vs Instantly?

Both focus on cold email with warm-up and inbox rotation. Woodpecker leans towards condition-based sequences, verification and an agency panel for managing clients, and charges by contacted prospects with add-ons for extras.

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