Marketing · Websites and landing pages

Framer

Design-first website builder with AI, CMS and built-in hosting

Best fit: SME · Mid-market

At a glance

Framer is a no-code website builder where you design on a canvas and publish straight to Framer's hosting. It includes an AI agent that can generate and edit layouts and set up the CMS, plus localisation, built-in analytics, A/B testing and SEO settings. External AI coding tools such as Claude Code and Cursor can also connect to make site changes.

Category
Websites and landing pages
Best fit
SME · Mid-market
Pricing
See pricing below
In Adam’s stack
No

Who Framer is best for

Startups, designers and small marketing teams that want a polished marketing site or landing pages launched quickly. Pick it over Webflow if you want a simpler, faster design workflow and do not need a large, complex CMS.

Key features

  • Canvas-based visual design with editable AI generation
  • CMS with collections and WordPress import
  • Built-in localisation for multiple languages
  • Native analytics and A/B testing
  • Hosting with staging and branching on Pro
  • SEO controls and Core Web Vitals monitoring

Why it’s worth it

It is one of the fastest ways to get a modern, well-designed marketing site live without a developer, with testing and analytics already included.

Things to consider

  • CMS limits are tight on lower plans, with paid add-ons for extra pages, items and bandwidth
  • Additional editors cost extra per month
  • Less suited to large, complex content sites or full e-commerce stores

Framer pricing

Pricing as published by Framer

Free plan on a Framer domain. Basic US$10/month (30 pages, 1,000 CMS items). Pro US$30/month (150 pages, 2,500 CMS items, staging, redirects). Enterprise by quote. Extra editors US$20/month. Yearly billing available with a free custom domain.

Source: framer.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.

Alternatives to Framer

Other tools listed under Websites and landing pages. Tools from Adam’s stack are marked.

  • Design-led websites without code

    SMEMid-marketEnterprise
  • The most widely used website platform

    SMEMid-marketEnterprise
  • The leading e-commerce platform

    SMEMid-marketEnterprise
  • All-in-one sites for small businesses

    SME
  • Drag-and-drop websites with lots of apps

    SME
  • Landing pages built for conversion

    SMEMid-market
  • Landing pages for paid ad teams

    Mid-marketEnterprise
  • Netlify

    In Adam’s stack

    Fast hosting for sites, docs and shareables

    SMEMid-marketEnterprise
  • AI website personalisation and one-to-one account pages

    Mid-marketEnterprise

FAQ

Framer: common questions

How much does Framer cost?

Framer has a free plan, with paid site plans from US$10/month (Basic) and US$30/month (Pro), and custom Enterprise pricing.

Framer vs Webflow?

Framer is quicker to learn and great for design-led marketing sites and landing pages. Webflow offers more depth for large CMS-driven sites and complex team workflows.

Can Framer build a website with AI?

Yes. Framer's AI agent can generate a site or page from a prompt and make edits on the canvas, and everything it creates stays editable.

Can’t find a tool that fits?

When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.

Explore custom builds