Marketing · SEO and AI search
Semrush
SEO, content and competitor research suite with AI search visibility tracking
At a glance
Semrush is an online visibility platform for keyword research, competitor analysis, site audits, rank tracking and content optimisation. Its current plans combine SEO tools with AI search tracking, showing how a brand appears in Google, ChatGPT, Perplexity and Gemini answers. Semrush is now part of Adobe, which completed its acquisition in 2026.
- Category
- SEO and AI search
- Best fit
- SME · Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Semrush is best for
Marketing teams, agencies and growth-focused businesses that want SEO, competitor and AI search visibility data in one tool. Pick it when you want broad marketing research rather than a single specialist SEO tool.
Key features
- Keyword research and competitor traffic analysis
- Position tracking with multi-location and device options
- Site audit, including an AI-ready site audit
- AI search tracking across ChatGPT, Perplexity, Gemini and Google
- Content optimisation and keyword cannibalisation analysis on Pro+ and above
- API data access and SEO share of voice on Advanced
Why it’s worth it
It gives one view of how buyers find you, and your competitors, across both traditional search and AI assistants, which helps decide where to focus content.
Things to consider
- Paid plans start at around US$117/month billed annually and extra users cost from US$45/month each
- The large number of toolkits and add-ons makes it easy to pay for more than you need
- Plans and packaging have changed recently, so check limits such as daily keywords and prompts before buying
Semrush pricing
Pricing as published by Semrush
Free plan (10 reports/day). SEO US$139/month (US$117.33 billed annually). Starter (SEO + AI Search) US$199/month (US$165.17 annually). Pro+ US$299/month (US$248.17 annually). Advanced US$549/month (US$455.67 annually). Enterprise by quote. Extra users from US$45/month.
Source: semrush.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Semrush
Other tools listed under SEO and AI search. Tools from Adam’s stack are marked.
Ahrefs
In Adam’s stackKeyword, backlink and competitor research
SMEMid-marketEnterpriseGoogle Search Console
In Adam’s stackFree data on how Google sees your site
SMEMid-marketEnterpriseBing Webmaster Tools
In Adam’s stackFree; Bing’s index feeds Microsoft Copilot
SMEMid-marketEnterpriseLong-standing SEO suite with easy reporting
SMEMid-marketContent optimisation for ranking pages
SMEMid-marketTechnical site crawler for SEO audits
SMEMid-marketEnterpriseTraffic and market intelligence on any website
Mid-marketEnterpriseAnswerThePublic
In Adam’s stackQuestions people search around any topic
SME
FAQ
Semrush: common questions
How much does Semrush cost?
Semrush has a free plan, then paid plans from US$139 per month (SEO) up to US$549 per month (Advanced), with up to 17% off for annual billing. Enterprise pricing is custom.
Does Semrush track AI search visibility?
Yes, its Starter, Pro+ and Advanced plans include AI search tracking across ChatGPT, Perplexity, Gemini and Google, with daily prompt monitoring limits that rise by plan.
Is Semrush owned by Adobe?
Yes, Adobe completed its acquisition of Semrush in 2026. Semrush continues to be sold as its own product.
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