Marketing · Analytics and attribution

Triple Whale

Attribution, analytics and AI agents for ecommerce brands

Best fit: SME · Mid-market
Visit Triple Whale

Pricing · Alternatives · All tools

At a glance

Triple Whale is an analytics and attribution platform for ecommerce and D2C brands, widely used by Shopify stores. Its Triple Pixel tracks shopper behaviour to attribute sales across paid, owned and organic channels, and dashboards bring ad, store and retention metrics into one view. Its Moby AI assistant answers performance questions and, on higher plans, can act on ad accounts.

Category
Analytics and attribution
Best fit
SME · Mid-market
Pricing
See pricing below
In Adam’s stack
No

Who Triple Whale is best for

Shopify and D2C brands spending meaningfully on Meta, Google and TikTok ads who need a single source of truth for ROAS and profit. Pick it over GA4 when you need ecommerce-specific attribution and creative performance reporting.

Key features

  • Triple Pixel first-party tracking and multi-touch attribution
  • Unified dashboards across ads, store and email
  • Moby AI analysis and automated actions on ad accounts
  • Sonar to send first-party data back to ad platforms
  • Marketing mix modelling and incrementality testing on Enterprise (Compass)
  • SQL editor and custom metrics

Why it’s worth it

It gives ecommerce teams a more reliable view of which ads actually drive profitable sales than the ad platforms' own reporting.

Things to consider

  • Pricing is based on your annual GMV and is not published, so costs rise as you grow
  • Paid plans are 12-month subscriptions
  • Built for ecommerce, so it is not a fit for B2B or lead-generation businesses

Triple Whale pricing

Pricing as published by Triple Whale

Free plan. Foundation, Automate and Enterprise plans priced on annual GMV and package (prices not listed on the page); 12-month subscriptions billed monthly or annually.

Source: triplewhale.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.

Alternatives to Triple Whale

Other tools listed under Analytics and attribution. Tools from Adam’s stack are marked.

FAQ

Triple Whale: common questions

How much does Triple Whale cost?

Triple Whale has a free plan. Paid plans are priced on your brand's annual GMV and chosen package, and run as 12-month subscriptions.

Is Triple Whale only for Shopify?

Triple Whale is most closely associated with Shopify brands, though it positions itself as connecting ecommerce and retail channels more broadly. Check integrations for your platform before buying.

Triple Whale vs Google Analytics 4?

GA4 is a general web analytics tool. Triple Whale is built for ecommerce, combining ad spend, store revenue and pixel-based attribution to show profit and ROAS by channel and creative.

Can’t find a tool that fits?

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