AI · AI assistants

Google Gemini

Google's AI assistant, built into Search, Android and Google Workspace

Best fit: SME · Mid-market · Enterprise
Visit Google Gemini

Pricing · Alternatives · All tools

At a glance

Google Gemini is Google's AI assistant and model family, available as a standalone app and inside Gmail, Docs, Search and Android. Consumer plans are sold as Google AI Plus, Pro and Ultra subscriptions that bundle higher Gemini limits with Google storage and creative tools.

Category
AI assistants
Best fit
SME · Mid-market · Enterprise
Pricing
See pricing below
In Adam’s stack
No

Who Google Gemini is best for

Businesses that already run on Google Workspace and want AI inside the tools staff use every day. Also a good value pick for individuals who want AI plus extra Google storage in one subscription.

Key features

  • Gemini in Gmail, Docs and other Google apps
  • Deep Research for multi-source reports
  • Gemini Live voice conversations
  • Gems for saved custom assistants
  • Image and video generation on paid plans
  • Audio Overviews and Canvas for working on documents

Why it’s worth it

For Google Workspace users it puts AI where the work already is, so there is less copying between tools.

Things to consider

  • Feature names and plan contents change often, so check what is included before committing
  • Business features depend on your Google Workspace edition, which differs from the consumer Google AI plans
  • Works best inside Google's ecosystem; less useful for Microsoft 365 shops

For Australian businesses

Google publishes Australian pricing in AUD for its Google AI consumer plans.

Google Gemini pricing

Pricing as published by Google Gemini

Free with a Google Account. Google AI Plus A$7.99/month. Google AI Pro A$32.99/month. Google AI Ultra from A$149.99/month, with a A$329.99/month tier for higher limits.

Source: gemini.google/au/subscriptions/?hl=en-AU. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.

Alternatives to Google Gemini

Other tools listed under AI assistants. Tools from Adam’s stack are marked.

  • Claude

    In Adam’s stack

    Strong at writing, analysis, coding and long documents

    SMEMid-marketEnterprise

  • ChatGPT

    The most widely used AI assistant

    SMEMid-marketEnterprise

  • Microsoft 365 Copilot

    AI inside Word, Excel, Outlook and Teams

    Mid-marketEnterprise

  • Perplexity

    AI search with cited sources

    SMEMid-market

  • Mistral Vibe (formerly Le Chat)

    European AI assistant

    SMEMid-market

  • Grok

    xAI’s assistant connected to X

    SME

FAQ

Google Gemini: common questions

How much does Gemini cost in Australia?

Gemini has a free tier. Google AI Plus is A$7.99 a month, Google AI Pro is A$32.99 a month and Google AI Ultra starts at A$149.99 a month.

Is Gemini included in Google Workspace?

Gemini features are built into Google Workspace for business plans, with what is included depending on your Workspace edition.

Gemini vs ChatGPT?

Gemini is the natural fit if your business uses Gmail and Google Docs, because it works inside those apps. ChatGPT is a standalone assistant with a wide feature set that works regardless of your office suite.

Can’t find a tool that fits?

When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.

Explore custom builds