Marketing · Email marketing and automation
Gravatar
Free profile photo linked to your email address across the web
At a glance
Gravatar is a free service that links a profile photo to your email address. Many email clients and websites show that photo next to your name automatically.
- Category
- Email marketing and automation
- Best fit
- SME · Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- Yes
Who Gravatar is best for
Founders, salespeople and anyone sending email from a new business domain who wants their face to appear beside their messages. It also suits people who comment or publish on WordPress and other sites that support Gravatar.
Key features
- One photo linked to any email address
- Displayed by many email clients and platforms
- Free to set up in minutes
Why it’s worth it
A real face next to an email from an unfamiliar domain looks more trustworthy than a blank initial. It’s a small, free detail that can help cold emails get opened.
Things to consider
- Not every email client shows Gravatar images, so it will not appear for all recipients
- Your photo is public and tied to your email address, so use an image you are comfortable having visible
- You need to add each email address you send from to your Gravatar account
Gravatar pricing
Cost (ex GST), verified by Adam
Free.
Checked 1 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Gravatar
Other tools listed under Email marketing and automation. Tools from Adam’s stack are marked.
Email marketing and automation with a built-in sales CRM
SMEMid-marketHubSpot
In Adam’s stackAll-in-one CRM with free tier; easiest to start on and grow with
SMEMid-marketEnterpriseThe familiar starting point for small businesses
SMEThe go-to for e-commerce and D2C brands
SMEMid-marketCampaign Monitor
AustralianClean, design-led email marketing
SMEMid-marketEmail, SMS and WhatsApp at a low price
SMEMid-marketEmail for creators and newsletters (formerly ConvertKit)
SMEE-commerce email and SMS
SMEEnterprise B2B marketing automation
Enterprise
FAQ
Gravatar: common questions
What is Gravatar used for?
Gravatar links a profile photo to your email address, so supporting email clients, WordPress sites and other platforms show your picture automatically next to your name or comments.
Is Gravatar free?
Yes, creating a Gravatar profile and linking a photo to your email address is free.
Does Gravatar work in Gmail and Outlook?
Support varies by email client and setting, and some major inboxes use their own profile photos instead. Gravatar is still worth setting up because it is free and appears on many platforms that do support it.
Can’t find a tool that fits?
When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.