Marketing · Social media management
Hootsuite
Social media dashboard for scheduling, engagement, monitoring and reporting
At a glance
Hootsuite is a social media management platform for scheduling posts, managing comments and messages in one inbox, monitoring brand and competitor mentions, and reporting on performance. It began as a dashboard for viewing multiple social streams and now includes AI post and image generation, inbox automation and trend forecasting. Teams work from a shared calendar, with approvals and message routing on higher plans.
- Category
- Social media management
- Best fit
- SME · Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Hootsuite is best for
Marketing teams and agencies managing many social accounts who want publishing, engagement and listening in one tool. Choose it over budget schedulers when you need team workflows, approvals and monitoring rather than just posting.
Key features
- Unlimited scheduled posts and a shared content calendar
- Unified inbox, with automation and auto-routing on higher plans
- Brand and competitor monitoring
- AI assistant for post copy and image generation
- Custom reports and 90-day trend forecasting (Professional and up)
- Content approvals and team performance metrics (Advanced)
Why it’s worth it
It covers the full social workflow for a team in one place, from planning and approval to replying and reporting. That saves time switching between native apps and keeps a record of who did what.
Things to consider
- Pricing is per user, so costs rise steeply as you add team members
- There is no free plan, only a 14-day trial with posting limits
- Listening, SSO and advanced analytics are reserved for top tiers or Enterprise
For Australian businesses
Hootsuite moved its Asia-Pacific headquarters from Singapore to Sydney.
Hootsuite pricing
Pricing as published by Hootsuite
14-day free trial, no free plan. Billed annually per user per month: Standard from US$99 (10 social accounts), Professional from US$199 (unlimited accounts), Advanced up to US$399. Enterprise by quote. Monthly billing costs more. Prices exclude taxes.
Source: hootsuite.com/plans. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Hootsuite
Other tools listed under Social media management. Tools from Adam’s stack are marked.
Sprout Social
In Adam’s stackPublishing, inbox, listening and reporting
Mid-marketEnterpriseSimple, affordable scheduling
SMEVisual planning for Instagram and TikTok
SMEMid-marketInbox, publishing and ROI reporting
SMEMid-marketScheduling and analytics with a strong free plan
SMEContent calendar with approvals
SMEMeta Business Suite
In Adam’s stackFree tool for Facebook and Instagram
SMEMid-marketEnterprise social marketing and care
EnterpriseEnterprise social listening and consumer research
Enterprise
FAQ
Hootsuite: common questions
How much does Hootsuite cost?
Hootsuite's paid plans start from about US$99 per user per month billed annually for Standard, with Professional from about US$199 and Advanced up to about US$399. Enterprise is quoted, and there is a 14-day free trial.
Does Hootsuite have a free plan?
No. Hootsuite dropped its free plan and now offers a 14-day free trial on its Standard, Professional and Advanced plans, with no credit card required.
Hootsuite vs Buffer?
Buffer is simpler and far cheaper, priced per channel, and suits solo operators and small teams. Hootsuite costs more but adds a unified inbox, monitoring, approvals and deeper reporting for larger teams.
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