Marketing · Design, video and content
Figma
Browser-based collaborative interface design and prototyping platform
At a glance
Figma is a collaborative design and prototyping platform. Designers, developers and stakeholders work in the same file, in real time, in the browser.
- Category
- Design, video and content
- Best fit
- SME · Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- Yes
Who Figma is best for
Product teams, startups and agencies designing apps, websites and digital products. Pick it over general design tools when designers and developers need to work from the same file.
Key features
- Interface design and prototyping
- Real-time collaboration and comments
- Dev Mode for developer handoff
- FigJam whiteboards and Slides
Why it’s worth it
Clickable prototypes let you test ideas with customers before anyone writes code. Having everyone in one file cuts down on feedback rounds.
Things to consider
- Seat-based pricing (Full, Dev and Collab seats) can get confusing and costly as more people need edit access.
- There is a learning curve for non-designers, especially components and auto layout.
- It is built for digital product design, so it is not the best fit for print or general marketing graphics.
Figma pricing
Cost (ex GST), verified by Adam
Free Starter plan. Professional Full seat ≈A$23/mo annual (US$16) or ≈A$29 monthly. Dev seat ≈A$17, Collab seat ≈A$4. Organization Full seat ≈A$79.
Source: Carly; CostBench (Aug 2026). Checked 1 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Figma
Other tools listed under Design, video and content. Tools from Adam’s stack are marked.
Design for everyone, with brand kits and AI
SMEMid-marketEnterpriseProfessional design, video and photo tools
Mid-marketEnterpriseCapCut
In Adam’s stackFast short-form video editing
SMEEdit video and audio by editing the transcript
SMEMid-marketRiverside
In Adam’s stackStudio-quality remote recording
SMEMid-marketLoom
In Adam’s stackAsync screen and camera video
SMEMid-marketEnterpriseVimeo
In Adam’s stackAd-free video hosting for your site
SMEMid-marketQuick social graphics and video from Adobe
SMEBrowser-based video editing with subtitles
SME
FAQ
Figma: common questions
What is Figma used for?
Figma is used to design and prototype websites, apps and digital products, and to hand designs over to developers. FigJam adds whiteboarding for workshops and planning.
Is Figma free?
Yes, there is a free Starter plan with limited files. Paid plans add unlimited files, team libraries and more collaboration features.
Figma vs Canva?
Figma is for designing interfaces and interactive prototypes. Canva is for quick marketing graphics, social posts and presentations made from templates.
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