Product · We build it for you · Outbound Engine
Book meetings with the right people while you get on with your day
Cold outreach done wrong burns your domain and your reputation. Done right, it finds people at the moment they’re likely to buy, writes to each one personally and stops the moment they reply. I build the whole engine in your accounts, with you approving every campaign.
At a glance
The Outbound Engine is a cold email system Promptwise Advisory builds in a client’s own accounts. It uses a separate warmed-up sending domain, targets people on buying signals such as a new sales leader, a raise or hiring, writes personal emails, and includes one-click campaign approval, a kill switch, a daily cap and live reporting. It starts from A$8,500 ex GST, quoted after a free scoping call, plus about A$200 to A$500 a month in tool costs.
- Price
- From A$8,500 ex GST, quoted on scope
- Running costs
- About A$200 to A$500 a month to the providers
- Done in
- About 4 to 6 weeks, including warm-up
- Control
- Campaign approval, kill switch, daily cap
Built for you
From A$8,500
From, ex GST. Quoted on scope
Outbound Engine
Finds the right people on real buying signals, writes to each one personally, sends safely and stops the moment someone replies.
About 4 to 6 weeks, including warm-up. Written fixed quote after the free scoping call. 50% to start, 50% at handover. 30 days of fixes included. Starts with a free 30-minute scoping call.
Running costs: Domain, warm-up and data tools, about A$200 to A$500 a month, paid to the providers.
Who it’s for
A great fit
- B2B businesses with a clear ideal customer
- Founders who want a steady flow of meetings without hiring an SDR yet
- Teams already doing outreach by hand
Not the right fit
- Businesses that sell to consumers
- Anyone wanting to blast a bought list
The honest bit
Why not just do this yourself?
Honestly? You could. But most business owners never get to it, and the ones who do usually end up with a generic version. Here’s why.
It’s easy to get wrong
Send from the wrong domain or too fast and your normal emails start landing in spam. The setup, warm-up and daily limits matter.
Personal at scale takes work
Generic emails get ignored. Writing to each person about something real takes a system, not more hours.
The rules matter
Australia’s Spam Act needs a clear sender, a business reason and a working unsubscribe. It’s built in from the start.
You need a stop button
A kill switch, daily caps and approvals mean nothing goes out you haven’t agreed to.
Why us, rather than someone else?
We run it ourselves
This is the engine Promptwise uses to find its own clients.
Sales leadership behind the words
The targeting and the emails come from 15+ years of B2B selling, not a template library.
You stay in control
Approve a whole campaign in one click, pause everything with the kill switch, and see every send live.
Yours to keep
Built in your accounts with your data, plus the setup notes and prompts behind it.
Plug and play
What you get
Everything is handed over in your own tools, with clear step-by-step instructions, so you can use it straight away and keep it forever.
01
A separate sending domain, warmed up
So your main email address stays safe.
02
Your ideal customer and buying signals
Who to contact and when, such as a new sales leader, a raise or hiring.
03
Personal emails
Each one written about something real for that person.
04
One-click campaign approval
Nothing sends until you approve it.
05
Kill switch, daily cap and live reporting
Stop everything in one click and see every send and reply.
06
The handover kit
Setup notes, prompts and training for whoever runs it.
How it runs
About 4 to 6 weeks, including warm-up, from first chat to handover.
- 01
Free scoping call
30 minutes on who you sell to and what you use now.
- 02
Set up and warm up
Domain, inboxes and warm-up, which takes a few weeks before sending.
- 03
Targeting and copy
Ideal customer, signals and your first campaign.
- 04
Go live
You approve, it sends, replies come to you.
- 05
Handover
Training, notes and 30 days of fixes.
Ground rules
- Nothing goes to a customer without a person reading it.
- You approve before anything changes.
- Read-only access first, wider only when you’re comfortable.
- Everything is built in your accounts, and you keep it.
What I need from you
- A clear idea of who you sell to
- Access to set up a sending domain and inboxes
- Someone to answer the replies
Not included
- Taking your sales calls
- Ongoing campaign management after 30 days (an add-on or a retainer)
A$250 an hour
Add-ons and custom work
Need more than the product covers, extra hand-holding or something custom? Add-ons are scoped first and charged at A$250 an hour, ex GST. The price depends on the work, and you get it in writing before anything starts.
FAQ
Frequently asked questions
What is the Outbound Engine?
A cold email system Promptwise Advisory builds in your own accounts. It finds people on buying signals, writes to each one personally, sends safely within daily limits and stops the moment someone replies.
How much does it cost?
From A$8,500 ex GST, with a fixed written quote after a free 30-minute scoping call. Tools such as the domain, warm-up and data cost about A$200 to A$500 a month, paid to the providers.
Will it hurt my normal email?
No. It sends from a separate, warmed-up domain with daily caps, so your main business email stays safe.
Is cold email legal in Australia?
Yes, when it follows the Spam Act: a clear sender, a business reason to contact the person and a working unsubscribe. The engine is built that way from the start.
Do I approve what gets sent?
Yes. Every campaign needs your approval, and a kill switch pauses everything in one click.
Not sure it’s the right fit?
Being unsure is the best time to talk. Book a free chat and I’ll tell you honestly whether this is right for you, or what would be.