Education Centre Tools & Templates
Pipeline Gap Calculator
Work backwards from your revenue target to the leads, meetings and opportunities you need every week, and see how far short your current lead flow leaves you.
At a glance
The Pipeline Gap Calculator by Promptwise Advisory works backwards from your revenue target to the number of leads, meetings and opportunities you need every month, and shows how far your current lead flow leaves you from that target.
- Inputs
- Revenue target, deal size, conversion rates, sales cycle, current leads
- Output
- Leads, meetings and opportunities needed per month, and your gap
- Cost
- Free, no sign-up
- Time
- About two minutes
Your numbers
The starting numbers are an example. Use your own from your CRM if you can. If you don’t track them yet, that’s the first thing to fix.
Your funnel, per month
Three ways to close the gap
FAQ
Frequently asked questions
How do I calculate how many leads I need?
Divide your new revenue target by your average deal size to get the deals you need, then divide by your win rate to get opportunities, by your meeting-to-opportunity rate to get meetings, and by your lead-to-meeting rate to get leads. The calculator does this for you.
What is a pipeline gap?
A pipeline gap is the difference between the pipeline you need to hit your revenue target and the pipeline your current lead flow will produce. It tells you whether to improve conversion, deal size or lead volume.
What is a good B2B win rate?
B2B win rates commonly sit between 15% and 30% of qualified opportunities, depending on industry, deal size and how strictly opportunities are qualified. Use your own CRM data where you can.
How do I close a pipeline gap?
There are three levers: generate more leads, convert more of them at each stage, or increase average deal size. Improving conversion is usually the cheapest place to start.
Not sure where to start?
That’s exactly what the first conversation is for. It’s free.