Joined an early-stage AI search platform as its first dedicated sales hire, with a brief to build the sales function from the ground up.
- Designed and ran the sales process, which was adopted across the team
- Set up the CRM and pipeline reporting
- Developed the sales collateral
- Defined the ideal customer profiles and messaging in the early stages
- Built referral and channel relationships with agencies and consultants
- Supported and mentored the sales team, including US-based salespeople, and worked as a player-coach
- Worked with customer success on onboarding and retention, including at-risk accounts
Working closely with Adam over the past year was honestly one of the best parts of my day to day at work. As Head of Commercial, he brought this rare mix of sharp business thinking and genuine empathy that made both clients and teammates instantly trust him. He was incredibly intelligent, organised, always client first, and somehow seemed to have a deck ready for absolutely everything, which saved me more times than I can count when explaining ideas to clients.
What I admired most was how thoughtful he was. Adam was always looking for ways to simplify and streamline instead of overcomplicating things, and the impact he had on our growth was huge. The quality of the clients he brought in and the relationships he built made a massive difference to our startup. He also gave me full trust to take care of the accounts he brought on, which made my job so much easier and more enjoyable.
On top of that, he’s just a lovely human. Curious, funny, respectful, with a very particular sense of humour that somehow made every call more fun. Even as a Sharks girl working with a Manly Sea Eagles guy, we still managed to get along surprisingly well. And yes, I’ve even supported him through a couple of very “brave” haircut choices along the way.
We were lucky to have Adam on our team. He made the business better and genuinely made work more enjoyable for everyone around him.
