Who we work with
Built for B2B SaaS. Partnered with agencies.
Founder-led B2B SaaS, roughly seed to Series A, across Australia and New Zealand, is our focus. Whatever your software does, the leaks look similar: slow first replies, demos with no next step and follow-up that depends on someone remembering.
B2B SaaS teams we build for
The SaaS categories that come to us most, where their leads leak, and what we build to fix it.
Sales and marketing tech
CRMs, outreach, analytics and martech platforms
Where leads leakBuyers who know the category and compare three tools at once. The first useful reply usually wins.
Promptwise OSInstant, specific replies to demo requests, trial follow-up that shows the right feature at the right time.
Fintech and payments
Payments, lending, spend management and accounting integrations
Where leads leakSecurity and compliance questions before anyone books a demo, and several people signing off.
Promptwise OSAnswers to the common security questions straight away, and follow-up that keeps every person in the deal moving.
HR, payroll and workforce
Rostering, payroll, recruitment and people platforms
Where leads leakBusy operators who book a demo, then go quiet because the switch feels like a big job.
Promptwise OSFollow-up that answers “how hard is it to move across?” before they ask, and a nudge when a deal stalls.
Property and construction tech
Proptech, project, site and trade management software
Where leads leakLeads from the field who reply by phone or text, not email, and buy on trust.
Promptwise OSText and email follow-up that fits how they work, and call notes that land in the CRM without typing.
Health and practice management
Software for clinics, allied health and professional practices
Where leads leakPractice owners juggling patients and admin, with a long gap between interest and a decision.
Promptwise OSPatient, polite follow-up over weeks, timed around their busy periods, with case studies from similar practices.
Legal, accounting and professional services
Practice, document and client portal software
Where leads leakPartners who want proof, references and a clear price before they give you an hour.
Promptwise OSFast replies with the right proof attached, and reminders so promised proposals go out on time.
Logistics and supply chain
Freight, fleet, warehouse and inventory platforms
Where leads leakLarger deals with many people involved, where the champion needs help selling it internally.
Promptwise OSMeeting notes, next steps and a short business case drafted for your champion after every call.
IT, security and developer tools
Cybersecurity, dev tools, data and infrastructure SaaS
Where leads leakProduct-led sign-ups by the hundred, and no clear way to spot the few ready to buy.
Promptwise OSSign-up scoring that flags the accounts worth a conversation, and routes them to a person straight away.
ProofAdam took Psyke, an AI search start-up, from $0 to close to $1.2M in gross ACV in 18 months as its first sales hire, and spent four years at ActiveCampaign, a marketing automation SaaS.
Two ways we work with agencies
If you look after SaaS or B2B clients, we can be the team behind you. And your own pipeline deserves the same fix.
Partner with us
Your clients keep asking for “something with AI”. We build and run the pipeline system behind you, under your brand, while you keep the client relationship. Or refer a client and we tell you upfront, in writing, how referrals work.
We build for you
New business enquiries, proposals that sit unanswered and a pipeline that lives in the founder’s head. We fix your own pipeline the same way we do for SaaS founders.
ProofAdam ran ActiveCampaign’s agency partner channel across Australia and New Zealand: a partner book close to US$4M that he helped double, and 152% of target in Q1 2022.
Not a SaaS company or an agency?
Our builds are made for B2B SaaS. If you sell something else through real conversations, Adam’s fractional sales leadership, coaching and workshops still apply. Book a 30-minute chat and he’ll tell you honestly whether it’s a fit.
Frequently asked questions
Do you only work with B2B SaaS?
B2B SaaS is our focus: founder-led companies, roughly seed to Series A, across Australia and New Zealand. We also partner with agencies, and build for them too. If you are not in SaaS, Adam’s fractional leadership, coaching and workshops work for any business that sells through real conversations.
Which kinds of SaaS do you work with?
Any B2B SaaS where leads come in and a real conversation turns them into customers. Common ones are sales and marketing tech, fintech, HR and payroll, property and construction tech, health and practice management, legal and accounting software, logistics and IT, security and developer tools.
Can agencies offer this to their own clients?
Yes. We can build and run the system behind you, under your brand, while you keep the client relationship. Any referral arrangement is agreed in writing first.
Can you fix our agency’s own pipeline?
Yes. New business enquiries, proposals and follow-up work the same way as a SaaS pipeline, so we build it the same way: around how your agency already runs.
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