Fractional Sales & Marketing Services
Fractional sales and marketing leadership in Sydney.
Senior sales and marketing leadership, without the full-time hire. I help founders and teams build a sales and marketing engine that works, then use AI to make it faster. Hire me as your fractional Head of Sales or Head of Marketing, bring me in to coach your team, or book a session when you need a second opinion.
- 15+ years
- $1.1M gross ACV at Psyke
- US$4M partner book, doubled
- 152% of target at ActiveCampaign
- Certified in Sandler, The Entourage & Cerebral Selling
Adam AgrestaFounder & Lead Advisor
At a glance
Promptwise Advisory is Adam Agresta’s Sydney-based sales and marketing leadership practice. Adam works with founders and teams as a fractional Head of Sales or Head of Marketing, coaches individuals and teams, runs workshops, and scopes custom builds with trusted build partners, at one rate of A$250 an hour, ex GST.
- Who
- Adam Agresta, 15+ years in sales, marketing and partnerships
- What
- Fractional leadership, coaching, workshops and custom builds
- Rate
- A$250 an hour, ex GST
- How it starts
- A free 30-minute chat
Free · 3 minutes
Where is your funnel leaking?
Take the Funnel Health Check. Around 15 quick questions, tailored to how you sell, and a score for every part of your funnel: marketing, sales and post-sale. Plus your three biggest gaps and what to do about them.
Pipeline, process, discovery, follow-up and referrals.
Best for: Founders without sales leadership, and sales leaders
Start the sales check →MarketingICP, AI search, channels, nurture, conversion and measurement.
Best for: Founders, marketers and CMOs
Start the marketing check →AI & custom buildsAdmin hours, connected tools, AI habits and where a custom build would pay off.
Best for: Owners who know time is being wasted
Start the AI check →- Nonna Tina’s catering clients: TikTok, Stan, Airtasker, DocuSign, Cisco Meraki, Lindt & Sprüngli, ASICS, Electrolux, Nearmap, AirTree Ventures, Dexus, Revlon, ITSM, Rokt, Finder, Audinate, Kudosity, CBOE, BESIX Watpac, Tennant, SuperChoice, The Commons, Maia Financial, Hunter Mason
- Where I’ve worked: ActiveCampaign, Psyke, Coca-Cola, CBA, Merivale, Fit n Fast
Case studies
Selected work
Fifteen years of building sales, marketing and partner engines, as a leader, a founder and an advisor.
Psyke · AI search
Building an AI start-up’s sales function from the ground up
Sales Lead
- $1.1M
- Gross ACV
- 60+
- Clients
- 4
- Regions
ActiveCampaign · ANZ
Running a partner ecosystem across two countries
President’s Club 2022
- 152%
- Q1 2022 target
- US$4M
- Partner book
- 2x
- Book growth
Nonna Tina’s · Founder
Building a food brand from scratch
Gold Medal Pie
- 11,000+
- Pies sold
- 35
- Corporate clients
- 2021
- Founded
Advisory · Since 2015
Advising founders since 2015
Lead Advisor
- 40+
- Start-ups advised
- $1M+
- Partner referrals
- $500K+
- Hyper Apps sales
Do any of these sound familiar?
You’re not the only one. Here’s what we’d tell you over coffee.
“We’re so far behind on AI. I don’t even know where to start.”
Take a breath, you’re not alone. ChatGPT only launched in November 2022, and most businesses didn’t start using AI seriously until the last couple of years. For all the noise, we’re barely four years in, which means almost everyone is still early. Our job is to find the two or three places where AI will actually move your numbers, and start there.
“Our pipeline runs on referrals and good luck.”
Referrals are great until they stop. We build a repeatable engine alongside them: a clear ideal customer, one or two channels you can measure, and outbound that doesn’t read like spam. Then AI makes it faster, not louder.
“We pay for a stack of tools nobody really uses.”
Very common, and usually fixable in weeks. We audit every tool: what it costs, who uses it and what it overlaps with. Most teams end up spending less and getting more out of what’s left.
“Sales says the leads are bad. Marketing says sales doesn’t follow up.”
That’s a process problem, not a people problem. We agree what a good lead looks like, how it’s handed over and how fast it’s followed up, then put both teams on the same numbers.
“Our competitors show up in ChatGPT. We don’t.”
Buyers now ask AI assistants for recommendations before they ever reach Google. We check how ChatGPT, Claude, Perplexity and Google’s AI Overviews describe you, then fix whatever is stopping them from mentioning you.
“We tried an AI agent and it made things up.”
Agents need what a new hire needs: clear instructions, the right access, good information and someone checking their work. We set up the guardrails first, so you can trust what they produce.
What we help you get
Every engagement comes back to three outcomes. The businesses using AI and automation well are already pulling ahead, and a free 30-minute chat shows you where to start.
01
Time back
The hours your team loses to admin, copying data between systems and chasing, handed back through automation and custom builds. Work out what admin is costing you.
02
A better client experience
Booking, onboarding and service that make you the easiest business in your industry to buy from, with apps and portals built around your customers.
03
More revenue
Faster lead follow-up, smarter outbound, marketing that learns from real sales, and a sales engine that doesn’t depend on one person.
Who we help:
How we work
Three steps, with one person accountable the whole way through.
Free 30-minute chat
Thirty minutes to see whether we’re a good fit. No pitch, no pressure.
The Engine Review
Marketing, sales and the hand-off between them, scored before anything changes. Then a written plan in hours, at one rate: A$250 an hour, ex GST.
The work
A Sprint, fractional leadership, coaching, workshops or a scoped custom build, with the right specialists brought in when a job needs them.
Who you’ll be working with
I’m Adam Agresta. I’ve spent 15+ years on the commercial side of growing businesses: running ActiveCampaign’s partner channel across Australia and New Zealand, and launching my own food brand, Nonna Tina’s. Most recently I was Head of Commercial at Psyke, an AI search start-up, where I came in as the first dedicated sales hire, built the sales function from the ground up and helped take it to 60+ clients across AMER, LATAM, EMEA and APAC.
I set the strategy, bring in specialists I trust, and I’m the person you call when something needs fixing.
“He brought this rare mix of sharp business thinking and genuine empathy that made both clients and teammates instantly trust him.”
Start with the right questions.
Tell us what’s going on in your sales and marketing. In 30 minutes we’ll work out where the biggest wins are, and whether we’re the right people to help.
Rather email? adam@promptwise.com.au
Book a free 30-minute chat
30 minutes, over coffee in Sydney or on Google Meet. No pitch deck, just your questions.
FAQ
Frequently asked questions
What does Promptwise Advisory do?
Promptwise Advisory provides senior sales and marketing leadership without the full-time hire. Founder Adam Agresta works as a fractional Head of Sales or Head of Marketing, coaches founders and teams, runs workshops on sales, marketing and AI, and scopes custom builds that trusted build partners deliver.
Who is Promptwise Advisory for?
Growing Australian businesses, often early-stage and funded, where the founder still leads sales or marketing, or where the team needs a senior lead to set direction and hold the numbers.
How much does Promptwise Advisory cost?
One rate: A$250 an hour, ex GST, for coaching, one-off sessions and fractional leadership, which starts from 10 hours a month. The first 30-minute chat is free. For custom builds, Adam’s business scoping is A$250 an hour; the builder then does their own technical scoping and quotes the build.
Where is Promptwise Advisory based?
Sydney, New South Wales. Adam meets clients in person around Sydney and works with businesses across Australia over Google Meet.
How is Promptwise Advisory different from an agency?
An agency sells you its own team. Promptwise Advisory gives you one senior lead who sets the strategy, runs or coaches the work, and brings in specialists only where your plan needs them.
How do I get started?
Book a free 30-minute chat at promptwise.com.au/contact, email adam@promptwise.com.au or call 0467 679 132.